Popularity of branded diamonds

[AharonY]

To all my diamond pals,

Just want to ask one question. Are branded diamonds popular? Do all of you wholesalers sell branded diamonds very well???

Greg, please respond to this post to test automatic e-mail notification system.

Regards,

Aharon

[Gregory Diamond]

Hi Aharon,

I think one of the reasons that branded diamonds are so popular is that now the retailer has gotten back to selling the sizzle instead of the steak.

With these branded diamonds you cannot sell them on price because they are in most cases very expensive compared to similar shape and quality diamonds in the general marketplace.

The sales process focuses on romance and the "so-called" unique nature of the item. They also do extensive marketing to the public to help support the brand.

Greg

[AharonY]

Thanks, Greg for your opinion.

With warmest regards,

Aharon