Gregory Diamond
04-23-2005, 06:48 PM
BuyingADiamond.com aims to help retailers
National Jeweler Magazine
By Joseph Dobrian
Glen Ellyn, IL. Gregory Diamond Company, an importer and wholesaler of diamonds and diamond jewelry to independent retailers, has launched a Web site that it hopes will lure consumers away from Web-based diamond dealers and bring them back to traditional jewelry stores.
Greg Miller, president of the Glen Ellyn, IL based Gregory Diamond Company, says that the site buyingadiamond.com will provide a trade moderated information center that will help to renew the consumers trust in brick-and-mortar retailers, as well as the jewelry industry in general.
Most diamond retail sites that are directed at the consumer consist of pajama retailers selling their own products and bad-mouthing the traditional retail jeweler,? he says. Our trade has enough black eyes already and we need to fight the misinformation that infests the Internet. Our objective is to provide a site that ll make the consumer say. Wow, those retail jewelers really do know what they are talking about. As it stands now, too few retailers have a footprint in cyberspace. Our site will get their information out without having to build their own sites.
Miller began promoting buyingadiamond.com in early March, through a mailing to his customers that explained his website's objectives. In the letter, he encouraged retailers to tell their customers about the site and to take part in the various conversations on the sites message boards.
Set up in the standard threads message board format, the site allows discussion of any jewelry-related topic. Miller is also advertising the site on Google.com and Yahoo.com to generate consumer traffic.
We have had limited traffic so far, mostly from the trade which is good, because it gives us time to work out bugs and build our core membership. The consumers that have visited are asking good questions about everything from colored diamonds to identifying fake Rolex?s. Our goal is to generate a high amount of traffic and then support the site with ads. They offer not only a consumer forum but also a private trade forum where jewelers can discuss issues we face as a trade.
Miller believes that the information on this new site will help to combat the negative impression many have formed about the jewelry trade at these other sites. We can undo a lot of the damage done by these sites if we get out and combat bad information with good.
National Jeweler Magazine
By Joseph Dobrian
Glen Ellyn, IL. Gregory Diamond Company, an importer and wholesaler of diamonds and diamond jewelry to independent retailers, has launched a Web site that it hopes will lure consumers away from Web-based diamond dealers and bring them back to traditional jewelry stores.
Greg Miller, president of the Glen Ellyn, IL based Gregory Diamond Company, says that the site buyingadiamond.com will provide a trade moderated information center that will help to renew the consumers trust in brick-and-mortar retailers, as well as the jewelry industry in general.
Most diamond retail sites that are directed at the consumer consist of pajama retailers selling their own products and bad-mouthing the traditional retail jeweler,? he says. Our trade has enough black eyes already and we need to fight the misinformation that infests the Internet. Our objective is to provide a site that ll make the consumer say. Wow, those retail jewelers really do know what they are talking about. As it stands now, too few retailers have a footprint in cyberspace. Our site will get their information out without having to build their own sites.
Miller began promoting buyingadiamond.com in early March, through a mailing to his customers that explained his website's objectives. In the letter, he encouraged retailers to tell their customers about the site and to take part in the various conversations on the sites message boards.
Set up in the standard threads message board format, the site allows discussion of any jewelry-related topic. Miller is also advertising the site on Google.com and Yahoo.com to generate consumer traffic.
We have had limited traffic so far, mostly from the trade which is good, because it gives us time to work out bugs and build our core membership. The consumers that have visited are asking good questions about everything from colored diamonds to identifying fake Rolex?s. Our goal is to generate a high amount of traffic and then support the site with ads. They offer not only a consumer forum but also a private trade forum where jewelers can discuss issues we face as a trade.
Miller believes that the information on this new site will help to combat the negative impression many have formed about the jewelry trade at these other sites. We can undo a lot of the damage done by these sites if we get out and combat bad information with good.